Google Maps Service

Enhance your positioning in local search results by optimizing your Google Maps!

To create and optimize your business’s Google Maps listing in Montreal and across Quebec, partner with the SEO experts at Stylla-Web.

For over 17 years, we have specialized in search engine optimization (SEO), with the goal of driving an exponential number of clients to your site. By optimizing each page to its fullest potential, we ensure they appear in the top search results.

Our goal: bring you an exponential pool of customers to your site, by optimizing each of its pages as much as possible so that they appear in the first search results.

To achieve exceptional local results, we focus first on optimizing your visibility on Google Maps, a powerful tool for both SEO and digital marketing for all types of businesses (even online stores).

Your Google Maps listing will rank among the top results in local internet searches.

Why is Google Maps Optimization Crucial for SEO?

Google Maps is the most used navigation application in the world (nearly 7 out of 10 users), while more than 85% of people search for the exact location of a store or business before going there.

Most internet users looking for a nearby service or product search for terms such as “Construction company in Quebec,” “Lawyers in Montreal,” or “Pizza near me” to pinpoint businesses.

What many people don’t realize is that registering your business on Google My Business is essential for appearing on Google Maps. This listing must also be highly detailed and SEO-optimized. Proper optimization ensures that your site is well-ranked by Google’s algorithms and appears at the top of search results.

Even if your business doesn’t have a physical storefront, it must still be visible in local searches to grow its customer base.

Statistics show that users often click directly on the map displayed alongside search results rather than on the links to the sites themselves. Moreover, since users typically click on the first few results, your business must have an optimized Google Maps listing to appear at the top of the list—outpacing your competitors!

How Does Google Maps Work?

When searches are conducted on Google, the search engine’s algorithms instantly geolocate users through their IP addresses and factor in their location before displaying search results. For example, if someone searches for “pet grooming salon,” they’ll see a list of websites for grooming salons near their current location, even without specifying a city. Adding a city name, however, provides more targeted results.

To be included in these results, your business must be registered and optimized for Google Maps by our web agency. If your business is within the area users are searching, Google will display it at the top of the results. Without this optimization, your business won’t appear in search results at all.

Here are the steps we take to ensure your business site is effectively ranked on Google Maps:

What Our Experts Do

1. We create your business profile on Google My Business to increase your client base through local internet searches. This is an essential SEO tool that integrates your business into Google Maps, making your website more efficiently indexed by Google. We also assist with the video verification process required by Google. However, simply creating a business profile records only its name, business category, and location, which does not yet optimize its SEO.

2. We claim your business as officially yours by adding detailed information (with keywords) to enhance the performance of your profile in online searches.

3. We make your business profile perform effectively on Google by activating all necessary features (Google reviews, messaging function, notifications, images, posts, etc.). We’ll explain how to manage these features regularly to maximize your profile’s SEO and competitiveness.

4. Performance Analysis and Reports: Our specialists conduct in-depth performance analyses and generate detailed reports to assess the effectiveness of your profile and identify areas for improvement. These frequent evaluations provide real-time data and critical insights to enhance your SEO strategy.

Maximum SEO Optimization for Your Business Profile

By fully and effectively completing your business profile and utilizing all the features offered by the application, our experts can optimize its visibility. Google will rank your website among the top results in local searches while providing essential information to users.

Yes, SEO applies to your Google My Business/Google Maps profile content as well!

To optimize your business profile’s SEO, we include:

A professional description of your products and services (with keywords and targeted cities).
Your operating hours (which will automatically indicate whether you’re open or closed).
Your business phone number (avoiding 1-800 numbers as they harm local SEO).
The address of your location(s), with blue dots marking their position on the map.
Your service areas (circular zones displayed on the map).
Photos of your business, office, team, or products.
Satellite and street views (360° vision).
A link to directions for reaching your office or store, including walking, cycling, or driving times.
A link to your website.

Relevant Keywords

Statistics show that 84% of local searches are conducted using keywords rather than business names (e.g., “Vacuum cleaners in Montreal”). Our team will describe your business on its profile using well-researched, high-performing keywords while including your targeted cities.

Before writing your Google My Business/Google Maps profile description, our experts will research the most commonly searched keywords and incorporate them into the profile text. Keywords will also be used in photo captions, product descriptions, team introductions, and posts shared via your profile.

We will categorize your business activity correctly (a critical factor) to ensure Google displays your website and service areas on relevant local search results.

Paid Optimization

In recent years, businesses have been able to position themselves among the top local search results by paying a fee. These Google proximity ads display your website (and its Google map) prominently, marked as “Sponsored.”

This provides immediate visibility, boosts your credibility, enhances your brand image, and rapidly increases in-store visits!

Our web agency can guide you in choosing the best strategy for optimizing your Google Maps presence.

If You Don’t Have Physical Offices or a Store

If your business doesn’t have a storefront (such as an online shop, professional agency, or freelancer), and your employees and you work exclusively remotely or from a warehouse, you will need Google Maps on your site to indicate the cities or areas you serve.

Whether you run an e-commerce website serving the entire province or country, an online shop delivering to a few nearby cities, or a video-based yoga course platform, optimizing your Google My Business profile for Google Maps is essential. This is the most effective way to attract your target audience!

By specifying the cities or regions you serve, Google will create circular service areas on the map displayed to users. Since most online searches are proximity-based, your website can rank in the top results even without a physical office!

Features to Optimize

Having a detailed Google Maps listing will provide you with important features and advantages:

These features should be enabled on your business profile:

Google Reviews:

Users can leave reviews and ratings on your business profile. To achieve a high ranking in search results, it’s crucial to have numerous positive reviews. Google considers the quality and relevance of reviews when ranking profiles. Positive reviews also add credibility to your listing and build trust with potential clients. Be sure to regularly respond to reviews to connect with your community and mitigate the impact of negative feedback.

Notifications:

We can enable notifications so you’re instantly alerted whenever someone leaves a review or interacts with your business profile.

Messages:

Activating the messaging option allows potential clients to send you messages directly to your phone (without revealing your number). This feature can significantly increase the number of inquiries or bookings you receive.

Images and Posts:

You can publish posts with photos to inform visitors about promotions, seasonal recommendations, news, or events. These posts engage your audience and improve your search ranking, especially when relevant keywords are included.

Customizable Map:

It’s possible to personalize your map to showcase your office, store, or facilities by adding points, drawing shapes, including icons, and changing colors.

Tracking Visits and SEO Performance

Our web agency provides regular reports detailing the traffic and SEO performance of your Google My Business/Google Maps profile.

These reports include key metrics such as the keywords used by visitors to find your business, the number of profile views, route requests, clicks on the call button, bookings, messages received, website clicks, product views, and more.

We can deliver comprehensive reports on the performance of your Google Maps profile, helping you maximize its impact.

Google Maps on Your Website

If your business isn’t registered on Google My Business/Google Maps with a detailed and optimized profile, you’re missing a golden opportunity to attract new customers. Many potential clients may visit your store or office directly by clicking on the map in search results without even visiting your website.

In addition to creating an SEO-optimized Google My Business profile, our web agency integrates a Google Maps widget into your website, simplifying the online experience for your visitors. A site without a map, relying solely on written addresses, can lack credibility and discourage users from purchasing your products or services.

Benefits of Adding Google Maps

Installing a Google Maps widget on your website is therefore crucial to improving your SEO, increasing your sales, and staying competitive. Moreover, there are many other benefits to integrating this feature on your site:

Precise and quick location:

Your business will be easily locatable if you have a physical address or offer delivery services (covered areas). This will be convenient for potential customers who want to quickly travel to your store or business premises. They will have your exact address with a street view and precise directions to get there from their location (detailed route with travel time by bus, on foot, by bicycle, or by car). Information on public transportation will also be accessible.

Effective on mobile devices:

The majority of people search on their phones before making local purchases or visiting a store or business location. Therefore, your Google Maps feature must be optimized by our team to ensure it displays effectively on mobile devices, providing a seamless search experience ("mobile-friendly" map). This feature must, in fact, be optimized by our team for all types of mobile devices: smartphones, tablets, and laptops.

Enhanced Customer Experience:

Adding Google Maps to your website significantly improves the shopping experience, instills confidence, and enhances your company’s credibility. Professional photos of your offices or store further reassure potential clients. A website with Google Maps is far more appealing than one without, making it the preferred choice for customers.

Improved SEO:

Google considers your location when ranking your site in search results. Including your city or service regions in the page text containing the map, as well as in meta tags (such as Alt tags for images), boosts visibility in search engine algorithms.

However, consistency is critical. Discrepancies between the contact details on your website and those on your Google My Business profile (or other platforms like Yellow Pages, Facebook, Apple Maps, local chambers of commerce, etc.) can harm your local SEO. Avoid using 1-800 numbers, as they negatively affect local rankings on Google Maps.

Boost Your Online Visibility

Displaying an optimized Google Maps widget on your website alongside a well-optimized Google My Business profile dramatically improves your online visibility. Google Maps helps your site rank among the top search results while providing essential business information, such as reviews, service and product descriptions, photos, operating hours, and more.

These details are vital for converting leads into customers, building trust, and reducing the likelihood of prospects choosing competitors.

Optimizing Google Maps is essential for maintaining your business’s competitiveness online.

Contact Us

Leverage the power of Google Maps to improve your website’s SEO and significantly boost your sales. Contact us for a free quote and expert advice on enhancing your SEO. We are specialists serving Montreal and all of Quebec!

Call us at (514) 358-6297 ext. 3 to discuss your needs, or fill out our contact form to schedule a free consultation call.

Ready to take it to the next level?

With Stylla-Web you will get professional services that will truly bring you results confirmed by performance reports.

Our SEO experts can optimize all aspects of your web marketing: website redesign, social media, Google Maps, optimal SEO using keywords and metadata, performance improvements, adding landing pages or blog posts, engaging and representative text content, AdWords campaigns, and more.

Call us at (514) 358-6297 ext. 3 to discuss your needs or get advice on how to boost your business’s online performance, or fill out our contact form to schedule a toll-free phone appointment.