Social Media for Website Optimization
Social Media for website Optimization
Have you considered displaying your social media links on your website? Our goal as a web agency is to help our clients in Montreal and across Quebec improve their website’s ranking on Google and other search engines.
Our clients and potential clients are always looking for the best practices for optimal positioning, and social media often comes up in the conversation. Does social media actually impact website rankings?
Gain an extra advantage by letting your social media presence positively influence your SEO.
Whether on Facebook, Instagram, X, YouTube, or TikTok, having an account on any of these platforms is an asset if you want to generate more qualified traffic, increase your brand awareness, and strengthen your online presence.
Although social media is constantly evolving, there is a connection between a website’s SEO and its presence on social media. To understand this link, let’s take a closer look at the factors Google considers in its SEO ranking algorithm.
The four fundamental factors supporting this relationship are:
1. Visibility and Content Optimization
Answering customer questions with keywords related to your website strengthens your ranking.
2. Social Backlinks
This relatively recent term refers to the instances when a social media user shares a link to your website, creating a “social backlink.” These links positively influence your website’s SEO, although they’re not considered ranking factors by Google.
Shared links can indirectly improve your SEO by generating traffic, increasing visibility, and creating social signals. Sharing your site link on social media also enhances what is known as “brand signals.”
Increasing the sharing of your website link on social media optimizes your SEO.
3. Brand Signals
Google uses “brand signals” to evaluate a site’s credibility or popularity. These signals help search engines determine if a brand (such as your product or business name) is popular or trustworthy, which influences its ranking in the algorithm.
Locally cited brand signals—whether mentioned in an article, blog, or forum on social media—are awarded ranking points. Be viral in your local sector: being mentioned repeatedly in posts related to your industry shows that your brand signals are visible and trustworthy. If possible, engage on social media, as brand signals will play a key role in improving your ranking.
Interacting on social media supports your ranking in Google’s algorithm.
4. Information Consistency
This concept is simple yet effective; the more reliable the company’s information is, the easier it will be to enhance SEO results. Keeping your social profiles updated (name, address, description) will reinforce your presence.
A useful tip is to review your social media history. For example, if you created a business Facebook page in 2013 that’s now inactive, this lack of rigor could harm your credibility by leaving incorrect information on social media.
Keeping your business information up-to-date online boosts your credibility on the web.
No need to dance in front of your phone or follow every trend! An effective social media presence is one that feels authentic and is easy for you to maintain!
Your presence on social media will strengthen and attract qualified traffic to your website. Operating on one or more social media platforms does not replace your site’s SEO but provides an opportunity to enhance it.
Get a Free Evaluation!
Whether your web project is in Montreal or elsewhere in Quebec, our SEO optimization specialists at Stylla-Web will provide helpful guidance and assist you in setting up the right strategy for your social media presence: Facebook, Instagram, X, TikTok, YouTube, etc. We can direct you to the platform(s) that best fit your audience, industry, or type of business. Contact our experts at 1-888-358-6297 ext. 3, by email at info@stylla-web.com , or by completing our online form.
Ready to take it to the next level?
Our SEO experts can optimize all aspects of your web marketing: website redesign, social media, Google Maps, optimal SEO using keywords and metadata, performance improvements, adding landing pages or blog posts, engaging and representative text content, AdWords campaigns, and more.
Call us at (514) 358-6297 ext. 3 to discuss your needs or get advice on how to boost your business’s online performance, or fill out our contact form to schedule a toll-free phone appointment.